
WebDig is a next-generation business intelligence and analysis engine that finds, aggregates, and interprets an exhaustive source of digital word-of-mouth (WOM) content. Every study is reviewed, analyzed and reported on by assigned industry expert analysts. WebDig is unique as it utilizes the entire breadth and depth of the ALPACA platform to provide the most comprehensive, relevant, and accurate social media analysis on the market today. WebDig is the only business intelligence system that looks at the entire internet, screens out undesirable websites, provides trainable sentiment analysis, integrated geo-location and knowledge assessment, and provides expert analysis all within an easy to use web dashboard with unlimited use for a single, flat monthly subscription.

Key features:
| Use of proprietary algorithms and spiders- no reliance on RSS feeds |
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| Gathering and reporting of entire universe of relevant user generated content |
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| Fully trainable AI to balance automated data gathering with accuracy |
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| Understanding of customizable sentiment ranges (fear, joy, pride, sarcasm) |
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| Full access to specific verbatim, conversation threads and sources |
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| Identification of geographic location |
Use Cases
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| Monitor brand health and corporate reputation |
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| Understand consumer pulse on advertising campaigns in real time |
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| Capture insights to fuel new product and business development initiatives |
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| Monitor emotional trends and market opinions for investor relations |
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| Evaluate perceptions of existing products and loyalty programs |
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| Identify weaknesses in competitive strategies and brand perceptions |
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| Uncover customer service problems or identify influential consumers |