Leadership Team


The Wool Labs management team is a collection of forward thinking, accomplished marketing technology thought leaders who bring together a comprehensive view  and depth of experience enabling highly innovative intelligence solutions to businesses.

Wool.labs

Wool.labs was formed in April of 2009 by Scott Reese  through the acquisition of The Knosis Group. Wool.labs  has quickly become the leader in Social Cognition based Business Intelligence  solutions with headquarters in the Technology Corridor just west of Philadelphia. Wool.labs serves clients in a wide range of  sectors including Healthcare, Pharmaceuticals and Biotechnology, Financial  Services, Government Affairs, Consumer Packaged Goods, and Marketing/Communications Agencies.

Wool.labs is a SaaS 3.0 provider
Our solutions go beyond configurability to highly accessible, highly scalable, and deeply configurable systems combined with best in class services beyond simple service level agreements (SLAs). We understand that larger clients are demanding customization, professional services and input to the development calendar.

Wool.labs consultative services
Our  clients frequently ask us to help them with issues and to recommend solutions when  their agencies and vendors don't provide the expertise required for particular initiatives.   Those solutions include database development and data driven eCRM, digital strategies, viral marketing strategies, mobile application development and deployment. We also help companies develop industry specific, highly customized  software solutions – all built on our ALPACA Platform.

The LAB
Wool.labs, on a highly selective basis, helps unique start-ups with commercialization. We help these companies with fundraising efforts, technology development, and business development. For more information on our incubation services please contact incubator@woollabs.com. We do not accept unsolicited ideas.

Wool.labs Data Center
Our dedicated production environment is HIPAA and PCI compliant as well as SAS 70 Type II certified.  We provide a superior service level to our clients with over 99.99% availability, 24/7 monitoring, onsite technical staff, and full disaster recovery.  

Leadership Team

Scott Reese, Chief Executive Officer

Scott Reese is a recognized entrepreneur, innovator, agency executive and thought leader in technology based, creative endeavors. Currently, he serves as CEO of Wool.labs, the leading social cognition technology provider, serving blue chip clients in healthcare, financial services, CPG and government.

Mr. Reese has led marketing and technology endeavors for some of the largest and most recognizable companies in the world. Prior to forming Wool.labs Scott held a variety of senior management and thought leadership positions with global agencies including Digitas and Scient/iXL. Scott has led the development of many first to market web programs and new technology applications.  

Over the course of his career, Scott has won numerous awards including a Webby and is a three time Forbes Best of the Web Winner. He has been a guest speaker at many industry events and has been the focus of articles including MM&M, Pharmaceutical Executive, the Center for Business Intelligence, Health 2.0, AIGA Design Camp, Design Management Institute, Art Center College of Design and others.

In addition to his duties with Wool.labs, Mr Reese consults to several think tanks, lobbyists, private equity firms and marketing organizations on contemporary technology issues and future outlooks for technology innovations.

Michele Bennett, Chief Operation Officer

Michele Bennett possesses strong and equal expertise in management, marketing, and technology.  For that last 20 years, she has launched and managed numerous organizations in various verticals but all within the advanced technology space.  She functioned as COO for a startup technology services company that eventually was sold to Ciber, working with clients such as E.I. DuPont, SAP, IBM, Sanofi-Aventis, and Merck.   She launched the east coast operations of a west coast-based data warehousing software company functioning as COO and sales executive.  Through her career, she has managed small and large teams, global product launches, and new technology development such as delivering one of the nation’s first electronic new drug applications, implementing a world-wide documentation management system for 80,000 employees across 27 countries, assisting in the development of SAP Americas’ first graphical user interface, managing the 22,000 patient clinical trial database for the drug Plavix, and launching of one of the industry’s first distance education systems. Michele created and ran Roska Digital Advertising, championing new business efforts to win clients including PGA Tour, J&J, Eisai, and P&G.  Most recently, she co-founded Marketing Intelligence Management, which focuses on marketing-centric technical solutions including social media marketing and mobile application development.

Armon Vincent, Chief Innovation Officer

Armon Vincent is Co-Founder and Chief Innovation Officer of Wool Labs, a new breed of business intelligence software provider. Mr. Vincent has focused on distinguishing between innovation in the core business and innovation that creates platforms for new-business creation. In that role Mr. Vincent has been awarded 17 provisional patents around social media data mining. 

As the inventor of WebDig, Wool Labs primary product, Mr. Vincent’s focus has been on expanding the WebDig platform and leveraging it to create new types of social cognition monetization.

Over the years, Mr. Vincent has founded or co-founded several entrepreneurial ventures in the digital services and social medial industries; and more recently the creation of a new venture named This Spot, This Spot aggregates user generated media as meta data around a particular place or physical object for the purpose of chronicling and sharing events, experiences, memories, etc. triggered by a QR Code (Spotmark).

Mr. Vincent's experience history includes senior management positions in technology services, and life science marketing companies. Executive level roles include: SVP of Digital Strategy, Director of Interactive Services, and Product Development Manager in the managed care data industry.

In addition Mr. Vincent was a Senior Lecturer at the University of the Arts his duties included serving on a council that charts the Universities course initiatives in regards to new technologies and how they affect curriculum in the school of design, evaluating and re-designing core electronic media curriculum, and normalizing syllabi across the electronic media department to insure that students were receiving consistent curricula between classes.

Jeff Dingle, Chief Technology Officer

Jeff Dingle is a senior software architect and developer responsible for the development of software systems. Jeff has led development teams in areas that include: media creation, content management, rich media content delivery over email and broadcast. In addition Jeff was an early leader in the development of flash based database driven online games. Jeff has broad based experience in creating transaction based systems across multiple verticals including retail, financial, and pharmaceutical. Jeff holds an M.S. in Computer Science and a B.S. in Computer Engineering from Villanova University.

Steve Chiles, Chief Marketing Officer

Steve Chiles is a 15-year digital marketing professional who has worked across multiple industries to develop business-driving strategies. Partnering with top brands and executive teams - as Vice President, Marketing at DIGITAS Health he has led agency of record relationships and strategic initiatives for clients such as Johnson and Johnson, Astra Zeneca, Pharmacia, Pfizer, Galderma, Schering-Plough and Merck. With Refinery (now G2 Interactive) he led the Campbell’s Soup Company digital agency of record business and has also worked with Miller Brewing Company, ARAMARK, United Technologies and Southern New England Telephone, among others. Steve has developed accounts and relationships consistently through client partnership, channel innovation and business insight. His breadth of domestic and global experience gives him deep knowledge of brands and brand strategy development as well as the ability to consult with clients of all types to solve problems and bring new ideas to the table.