AdSlider

Most marketers take pride in being disruptive.  However, in an intimate environment like social media, disruptive marketing is just that - disruptive and unwanted - even if contextual or geo-targeted. Our goal with AdSlider is to fit into conversations in a form of invitational marketing, where our presence makes sense, is welcome, and is found valuable.

AdSlider uses the ALPACA platform to understand conversations that are happening in real time on websites and allows us to “slide in” content that is relevant to the conversation on that site as it is happening.  The content can be anything – an advertisement, education, assistance, conversations from another website.  And the content can be in any format – video, audio clip, text, Flash.

Key features:

	Site Identification of the top sites where the most influential conversations are happening about your brand and the competition.
	Site Negotiation: we approach each site and negotiate the inclusion of AdSlider Flash Content Containers for their conversation pages.
	Flash Content Container: we include our content containers connected to the WebDig engine for the delivery of content to the site.
	Contextual Content Delivery based on the actual conversation on the sites we have selected, we deliver content based on the conversation criteria set.
	Performance Analysis: we report monthly on the performance of each content component – content itself, format, number of views, actions performed .
	Data compared and cross-referenced with data from social media sources
	Analyzes the effect broadcast media has on the social sphere and vice versa.
	The entire data set is presented in our dashboard