DigTV / DigRadio

DigTV aggregates content from 250 national TV stations to monitor and report on content - combining that data with the data collected through WebDig. DigTV integrates TV clips and the actual text of the programming with the full natural language processing, geo-location, knowledge-level assessment, content publishing and, optionally, the WebDig business intelligence engine into a single powerful presentation.  While other clipping services exist, DigTV is the only system that incorporates all of the platform features available and integrates with our social media intelligence solution so that our clients can understand the shared impact and influence of the two most important media sources of our time – the Internet and TV.

DigRadio integrates radio and podcasts in the same manner as TV and social media.  Imagine the power of all three media integrated to provide a singular view of any topic.

	Monitors raw footage from local and national broadcast networks
	Conducts a search for key words – either across all broadcast networks and geographies, or specific stations and cities
	Specially-designed media player to view the segments
	Full translation of the audio into text
	The content of the clip is read by our NLP engine
	Data compared and cross-referenced with data from social media sources
	Analyzes the effect broadcast media has on the social sphere and vice versa
	The entire data set is presented through an integrated reporting dashboard

 

Use Cases


DigTV, when added to a WebDig deployment, provides clients unique cross media insights. Here are just some of the benefits or cross channel inteligence.

	Understand how and from where opinions are formed
	Discover how broadcast media influences online dialogue
	Discover how the opinions formed in online dialogue affect broadcast reporting
	Monitor regionalized reporting and corresponding activity in Blogs, message boards and user forums
	Evaluate impact of adverting campaigns and PR messaging
	Uncover informational content gaps