Welcome


Wool.labs – Business Intelligence through Social Cognition.

Media continues to become increasingly social. Expression of opinion has never been as open or as pervasive. In today's highly interactive information environment, complete understanding of sentiment, emerging topics and influential voices through ALL media channels is critical to maintaining informational advantages over your competition.

Our systems make sense and derive knowledge from people's conversations, emotions, reactions, and experiences in order to understand what they believe and how they make choices that impact business. Our breadth and depth of access to dialogue data make that knowledge highly reliable so our clients can make smarter business decisions.

Wool.labs is a new breed of business intelligence software provider. Our proprietary technology solutions help enterprise clients understand and solve complex business challenges through Social Cognition. We dig deep into dialogue data to uncover core insights and emerging trends to inform strategy, change behavior and drive new business opportunities in a way that is unmatched in the industry.

Our Social Cognition technology platform, ALPACA, is the only business intelligence platform that processes all media sources including digital, TV and Radio. ALPACA utilizes highly advanced, proprietary search technologies, artificial intelligence, complex natural language processors, proprietary topical verbatim databases and a unique social search engine to extract, analyze and report on the impact of social opinion on your company.

These innovative solutions serve a roster of Fortune 500 clientele in multiple industries including Pharmaceuticals and Biotech, Financial Services, Government Affairs, Consumer Packaged Goods, Marketing and Communications Agencies and others.

Let us show you the unique advantage you can gain when you have access to the best Social Cognition data and insights available. inquiries@woollabs.com


News


8/31/10
Wool.labs publishes first Patient Social Intelligence Report, distributed by SmartBrief, demonstrating significant patient sentiment change regarding Avandia over a 5-year period. http://smartblogs.com/socialmedia/2010/08/26/drug-companies-marketers-need-to-monitor-their-brands-on-social-media/

Press Release here:
http://news.yahoo.com/s/prweb/20100901/bs_prweb/prweb4450224

Medical Marketing and Media publishes exclusive story on Wool.labs’ Avandia patient sentiment study and how pharma companies can use that information effectively. http://www.mmm-online.com/avandia-warning-signs-seen-online-as-early-as-04/article/177982/

5/25/10
Scott Reese, Wool.labs CEO, Presents “Social Graces: Stories from the front line of adapting enterprise policies and guidelines” at Social Media Plus Summit, Philadelphia PA
http://socialmediaplus.com/speakers/

3/26/10
Steve Chiles, Wool.labs Chief Marketing Officer, delivers the keynote address to the Society of Consumer Affairs Professionals in Detroit to over 75 automotive industry executives

2/11/10
Scott Reese, Wool.labs CEO, panelist on customer engagement to the RE/MAX International Realtors Convention in Orlando FL. Simulcast to 70 counties.